LaLiga Unveils New Logo and Brand Identity
Iconic Color Wheel Disappears After Three Decades
The Spanish football league, LaLiga, has unveiled a new logo and brand identity, marking a significant departure from its iconic color wheel that has been synonymous with the competition for the past 30 years.
"LALIGA GENUINE" is a new initiative aimed at projecting the image of Spanish football internationally and promoting its values. The new logo incorporates a stylized version of the league's name, featuring a sleek and bold font. The abandonment of the color wheel is a departure from tradition but reflects LaLiga's desire to modernize and evolve its brand.
2023/24 Season: LALIGA EA SPORTS
The 2023/24 season of La Liga, also known as LALIGA EA SPORTS due to sponsorship reasons, will be the 93rd season of the competition. The new season promises to be filled with excitement and drama, as some of the world's top football teams battle it out for the prestigious title.
The new La Liga logo and brand identity will be used across all platforms, including the league's official website, social media channels, and merchandise. The changes are intended to enhance the league's global appeal and position it as a leader in the world of football.
Fans around the world will be eager to see the new logo and brand identity in action when the 2023/24 season of La Liga kicks off on August 18, 2023.
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